In preparation for the upcoming networking functions this year, SAWomEng@Network want to equip you with the tools to effective networking. The importance of self-branding cannot be emphasized enough. This information not only applies to networking in general but to branding the individual. You should begin to think of yourself as a brand – how do you project yourself to the outside world? Does your attitude project the image that you reflect?
- Networking is about being authentic, building trust and relationships, and seeing how you can help others and yourself. Make sure to introduce yourself at every available opportunity. Let people know who you are upfront. Don’t allow yourself to loose an opportunity.
- What targets and objectives are you trying to achieve? It is important to identify people and groups that will reflect what you are trying to achieve. You should focus on learning as much as you can, making contacts and volunteering in situations outside of your comfort zone – the focus should not solely be focused on making business connections. Remember that the objective behind good networking is to become memorable in the minds of others.
- Find topics that spark your interest. One should be aware of the tone, attitude and nature of the function to which you will be attending. Importance should only be placed on the type of people at the event/function – are they supportive of each another? Is the leadership competent? When chatting in a group and you see certain individuals are being side-lined, pull them back into the conversation. By providing that opportunity to open up the conversation, you’ll make yourself more memorable to the “side-lined” individual. It’s also important to maintain eye-contact with all people within the focus group. Not just the individual who asked you a question.
- There is value to volunteering in positions in organizations that spark your interest. This is a crucial and vital role to play. It also ensures that you, as an individual, stay visible and provide invaluable input. The fear of doing something is often worse than the action of doing it.
- Ask open-ended questions in networking conversations and sessions. This means you should ask questions that ask who, what, where, when, and how as opposed to those that can be answered with a simple yes or no. This form of questioning opens up the discussion and shows the people to whom you are speaking that you are interested in knowing more about them. When having conversations with strangers, don’t be afraid of the dreaded silent moment. Prepare yourself beforehand and read up on current affairs or even interesting blog posts which you have read – this will take away from the seriousness of the event and liven the conversation. Remember to ask unusual but relevant questions.
- Cultivate an aura of presence and become known as a powerful resource for others. When conversing, subtly reflect that you are a well-built resource; colleagues will remember you and enquire for input and suggestions. This will keep you visible and relevant to them.
- Have a clear understanding of what you do, why you do it and for whom. What makes your activity special? How does your input differ from others in your field doing the same type of work? You must first have a sound understanding of what you want and be able to clearly articulate your point of view to others.
- Articulation is KEY. You should know how others can help you and how beneficial partnership could be. What do you bring to the table? You should be prepared to give before expecting to receive.
- Always swap contact details. A business card is a small investment in your future. Ensure that all your contact details are correct on your cards. Make your cards stand out, with an interesting design, or an unusual colour. Try and capture an aspect of your personality through your card. This way, your card represents you and makes you stand out in the mind of the new contact you have made.
- Contact those you meet at the networking functions who you feel may benefit from what you do and what they can provide for you. It is important to express that you enjoyed meeting them. Do not shy away from giving compliments - ask if you could get together and share ideas. The sharing of ideas could be beneficial to both parties. Remember peoples’ interests and next time to see the individual inquire about their interest. This shows interest and opens you up to better communication and lasting relationships with the individuals.
- The most important rule above all with regard to networking is to NOT spend the entire duration of the event speaking to one individual. Diversify and make the most of your time at the function. Enjoy yourself and get to know everyone around you while learning as much as possible.
Happy Networking!
SAWomEng@network